Discover the extraordinary power of PLAY at work.
Videos - Podcasts - Publications
Brand Reinvention
Join us for an engaging and informative conversation on the importance of brand reinvention. In this episode, we feature Samantha Lomow. She is best known for her 20+ years at Hasbro where she was the President of Branded Entertainment and led the company’s portfolio of Global Brands. She also played a pivotal role in building multi-billion dollar entertainment franchises of GI Joe and Transformers. Samantha was also the Chief Customer Officer at Footlocker and is currently on the board at Claire’s and is the founder and CEO of her newest endeavor Playworks!
Playworks!
‘Play is the highest form of research.’
-Albert Einstein
Building on the concept and power of play and using play as a strategic catalyst, Playworks! helps leaders inspire organizations, creating a safe environment to innovate, take risks, and make change happen.
Testimonials
Jed Berger - President Kenneth Cole
We had a very purposeful strategic off site with our extended leadership team. It required everyone to be in the right mindset to collaboratively and productively get from point A to point Z which would then establish important strategic priorities for the organization. I brought in Playworks not to be an ice breaker, but rather to establish the type of thinking and collaboration that was required to accomplish the offsite objectives. I do not believe we would have gotten to point Z without Samantha and Playworks.
Alyson Archer - Chief Operating Officer
Samantha and Gina joined us during our weeklong retreat which was the first time our team had been together in person since before the Pandemic. As part of our strategic planning session, Playworks! helped everyone at Catalyst Advisors think more expansively about how to transform and grow our business while maintaining our core values.