Meet the Leaders at Play!

Samantha Lomow is the Founder and CEO of Playworks! and a transformational business leader with more than 25 years of experience helping iconic brands reinvent themselves, unlock growth and navigate significant periods of change.  

Throughout her career, Samantha has been recruited to lead complex transformation for some of the world's most recognized consumer brands. She has held executive leadership roles including EVP & Chief Commercial Officer at Tupperware, where she helped lead the company's global turnaround through bankruptcy and restructuring; EVP & Chief Customer Officer and President of Global Brands at Foot Locker, where she led enterprise-wide transfomation across a $9 billion global business; and President of Branded Entertainment at Hasbro where she helped transform brands including Transformers into one of the world's most successful entertainment franchises. She also served on the Board of Claire's advising the company's transformation into a modern omnichannel retailer.

Through Playworks! Samantha combines decades of executive leadership with the power of play to help organizations unlock imagination, strenghthen the fundamentals that power transformation, and realize ambitious goals. Her immersive experiences create the conditions for leaders and their teams to challenge assumptions, align around a shared vision and build the momentum needed to turn bold ideas into lasting results.

Samantha believes that transformation doesnt begin with a strategy - it begins when people have the courage to imagine what's possible and create the opportunity to build it together.