Meet the Leaders at Play!

Samantha Lomow is the Founder and CEO of Playworks! and a transformational business leader and Board member with more than 25 years of experience reinventing iconic businesses, building high-performing organizations, and unlockiing new opportunities for growth. Throughout her career she has brought people and ideas together to challenge conventional thinking, navigate complex change, and turn ambitious goals into business results. 

Samantha has held senior executive leadership roles at some of the world's most recongized consumer brands. As EVP and Chief Commercial Officer at Tupperware, she led commercial transformation through bankruptcy, restructuring, and a new chapter of growth. At Foot Locker, as Chief Customer Officer and  President of Global Brands, she helped lead enterprise-wide transformation of the $9 billion global retailer. During two decades at Hasbro, including as President of Global Brands and President of Branded Entertainment, she helped reinvent iconic brands, including transforming Transformers into a multi-billion-dollar global entertainment franchise. She also served as an Independent Director on the Board of Claire's, helping guide the company's evolution into a modern omni-channel retailer.

Today, through Playworks!, Samantha brings her experience as an executive and Board leader together with her believe in the power of play to help organizations challenge assumptions, unlock imagination and align people around new possibilities for growth.

Samantha believes the greatest untapped potential in any organizaton lies in its people. Transformation happens when leaders create the conditions for people to challenge what is, imagine what could be, and build the future together.