Meet the Leaders at Play!

As a C-level executive who has built a reputation for strategizing, planning, and leading the execution of sustainable business transformations, Samantha introduces the idea of “play” across industries, disciplines, and cultures to boldly envision and capture new opportunities for profitable growth. Recruited to execute game-changing work for prominent global companies, Samantha has led multi-billion-dollar brand portfolios, in significant roles including EVP & Chief Customer Officer at Foot Locker Inc. and as President of Branded Entertainment at Hasbro. Her leadership reigniting the Transformers brand to become a multibillion-dollar franchise became a catalyst for Stephen Spielberg’s involvement in live-action movies. She is currently a Board Member for Claire’s Stores advising their transformation to an omni-channel model. Through Playworks! Samantha works cross-industry to help leaders and their organizations reach new business heights with play.

Throughout her 30+ year design career in the Toys, Games and Entertainment, Gina has tinkered with beloved brands such as Playdoh, My Little Pony, Transformers, Cranium, Clue, Candyland, and so many more. Most recently Gina led the Futuring Team at Hasbro and served as the VP of Innovation and Design. With deep experience leading innovative and collaborative cultures, Gina has now entered her “Third Act”, where she is pioneering her role as the Chief Creative behind Studio Big Rock. Her mischief-making includes invention and consulting with individuals and corporations, demystifying innovation through design thinking and the making of play.